Assess the in-store impact of designs’ from your desk
The virtual packaging mock-ups are created with EskoArtwork packaging design software (ArtiosCAD or Studio). Using Store Visualizer, the mock-ups are easily placed on shelves or displays in realistic store environments. This way, brand managers can assess on screen the appeal of their designs early in the design cycle. The visuals can also be used by market research companies to measure the performance of different designs or shelf layouts. Heiner adds: “The end result is a design that performs better in the store, which will help spur sales and increase market share.”
Traditionally, these in-store assessments are made with physical mock-ups in imitation stores or with time consuming image retouching. Users of the technology benefit from shortened lead times during the market research and development stage, and can eliminate or reduce the need for expensive mock-ups and photo shoots.
The software is ideal for packaging design agencies, converters and pre-media companies, allowing them to offer a new service to Brand Owners, Retailers or market researchers,
Van Bael concludes: “By adding Store Visualizer developed by VTales to our portfolio, we can offer our clients the most comprehensive suite of 3D packaging design software, enabling them to quickly and cost effectively take an idea from concept to shelf-ready.”
Store Visualizer is compatible with all Esko Suite 10 tools and is available immediately. To find out more about Esko Store Visualizer, check out the demo movie here or visit the Esko website: www.esko.com.